Optus has covered new 5G services across Australia with more than 453,000 NBN customers and more than 10 million mobile subscribers through bringing the awareness of 5G fast speed and higher bandwidth. This 5G service speeds customer’s experience up to 10 times with the double faster of response time that effectively and strongly supports gamers with 4K streaming video and high-definition virtual reality.
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| 5G Home Internet |
By giving one month free of trial, households are enjoying the fast 5G internet service from Optus with thousands positive feedback. “The 5G service has achieved excellent customer feedback as an always-on and reliable super high-speed internet into the home”, said Mr Allen Lew, Optus CEO. Also, gamers will get feelings by the faster response within 10 to 20 milliseconds trying to chat between a player and one another.
The company gives customers a range of visual advertising online and off-line at the shops. There is always a poster in front of any Optus shop that attracts customers to their 5G services. Moreover, leaflets are always prepared well and ready to take away when customers communicate with staff. This small piece of paper is to provide customers with all about 5G information services that Optus is delivering.
To retain loyal customers, 20% discount on the mobile plan will be applied when using 5G Optus. The business not only entice customers by its professional staff, but it also attracts buyers with a variety of products accompanied by mobile plan such as iPhone, iPad, Android phone, etc.
Ensuring their customers keep enjoying high-quality and reliable connections, Optus continues to invest the network in enhancing their network superiority. They develop new capabilities in advanced technologies to make sure their promotion strategies meet the customer’s need, such as network slicing, launching and supporting immersive gaming on mobile to observe how customers interact with new services. Also, using an online feedback system and survey, Optus can keep tracking their customer’s satisfaction.
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| An exclusive deal of Optus |
Optus uses a lot of channels to advertise and promote its 5G services such as TV, social media, mobile apps. For example, Optus offers Flybuys 30,000 points when a customer takes an exclusive deal with 20GB $35/month for 24 months; “meet iPhone 12 Pro, say Hello to 5G”; “Upgrade to a new era of iPhone with 5G”. Furthermore, students can save 10% on selected SIM plan fees for 12 months; or providing promotional code like “OPTUS10” for customers to get 10% off when buying accessories.
